The situation we are currently experiencing leaves us with a very clear message: we must make a drastic change in our lifestyle, and therefore in the way our work and the current market work. That is why today we will see trends in social media that will help you grow your business.
Social networks provide us with endless opportunities and tools that give us exceptional results. Going a little further than knowing how to publish a post or an attractive image is the key to moving in this type of scenario still unknown to many.
Being clear about what the trends are and how to get the best out of them, is by far one of the keys to moving in the digital world and in particular the world of social networks.
An analysis by Hubspot and Talkwalker brings together these trends and Boko will summarize them for you.
Tik Tok will become an important part of your marketing strategy
It’s no secret that this social network has had a lot of reach in recent years. In 2019, Instagram reached 1 billion active users. Tik Tok is not far behind, reaching 500 million active users in 2018. Social platforms manipulate the media landscape and it is up to marketers to adapt to fluctuations in popularity.
The paradigm is whether these new social networks offer a greater return on investment or whether they offer a more appropriate audience. This is the challenge to be discovered.
What is clear is that there is an enormous potential regarding this social network that has not been on the air long, but to date has achieved an unimaginable amount of users, mostly young people under 30.
In fact, several brands have made the bet and it is the same users who generate the content for these brands. Tik Tok is the social network for young people, therefore its language must be fresh, reliable and close.
Social Media Wellness
It is no secret that excessive consumption of social networks has had an impact. This is why brands must also urge responsible consumption of social networks. On the other hand it is important to take into account that the material shared must be friendly and less toxic, in order to ensure the mental health of users.
Around this topic there have been 78,000 conversations, and in fact the National Day of the Unplug came up, which got 3,300 mentions this year, so it is something that the users themselves are promoting and of which the brands should make an important part.
Ultimately, the purpose of these types of initiatives should be to promote the responsible use of social networks and that does not mean risking the active participation and consumption of users.
The good handling of privacy and the veracity of the news
The privacy of data is a subject that concerns us all, it is an act of responsibility that is important to take into account, because not everyone is willing to give their data and then fill them with unnecessary publicity.
With the news something else happens, and it is related to the veracity of the same ones.
False news makes you lose confidence in brands, so it is essential in these times to speak the truth to our users and more when we are full of all kinds of information every day.
Augmented reality and virtual reality
“Talks related to these two topics had 13.2 million comments in the first half of 2019, 0.5% more than in the second half of 2018. 5% of these mentions were related to marketing.”
The scope given to us by technologies like these is unimaginable. In the field of digital marketing, there is much we can do to take advantage of these kinds of tools to improve the customer experience.
Among many of the experiences we can provide are interactive shopping, a game against football professionals, or learning new practical skills in a virtual environment. Together with this, 5G technology gives us the possibility of going much deeper into this type of technology, as augmented reality and virtual reality could not do it alone.
The complexity behind the implementation of Artificial Intelligence is no secret. Until recently, the acceptance of this type of technology was not even 50%. Today the chip is changing, as Artificial Intelligence is being seen as a complement, an aid to tasks that humans cannot do, and not as a threat to people’s jobs.
The chatbots are proof of this. For marketing professionals, implementing chatbots allows them to have more time to develop better marketing strategies and at the same time have 24/7 communication with their customers.
Chatbots are one of the many solutions that Artificial Intelligence is providing us with. We will surely see the implementation in other scenarios and in a more advanced way later on.
Milleanials and Centenials
Future generations give us a lesson in how digital marketing should work from now on. When we come across a generation that knows about technology, it is difficult to convince them with traditional advertising.
Today’s marketing is no longer working the same way, future generations need more innovation, creativity and transparency. It is important to understand this new market and to understand what they really want.
Investment in influence marketing should be well thought out, as it can have negative effects if it is not chosen correctly the influencer that will boost your brand.
It is best to make small investments in several influencers and small target groups that will give you a higher level of commitment to the brand than you would get with just one and a very large audience.
Invest in the content generated by your audience
Without a doubt this is a trend that has proven to bring positive results to different brands. Letting users generate content is a great tool for building trust. An ordinary user publishes and many of their friends comment on it or share it. Over time this helps in building a whole community around your brand, and the purchase becomes a whole user experience.
Now that you know the trends for 2020, put them into action.
Remember that in Boko we help you build your marketing strategy so you can get the most out of these trends.