For those who are just starting, the first step is to choose the platform that best suits the needs of your business.

Woocommerce and Shopify are the ones that take the first places when it comes to choose an e-commerce platform, however both have different functionalities that should be taken into account when choosing the platform. Before taking the next step to start your E-commerce business, let’s take a closer look at these two.

Woocommerce vs Shopify

Woocommerce is a WordPress plugin that is used to convert a website into an E-commerce. It is so popular that it has been downloaded around 40 million times. It also integrates perfectly with most of the WordPress themes and theme builders such as DIVI and Elementor, allowing you to play with the design and adapt it to your own needs. It is free to download, however it also integrates several Premium Paid features that will help you to enrich your site.

Shopify is an independent E-commerce platform that powers around 800,000 sites worldwide. It is easy to use as it allows you to develop your website in a simple way without having to deal with technical aspects, as well as integrating everything related to hosting, security, payment gateways and much more.

Differences

1. Usability – In terms of usability Woocommerce and Shopify are very different.

 

2. SEO – Having a website with SEO optimisation is as important as choosing the design. SEO optimisation allows us to gain visibility in different search engines, so having it well configured gives us greater possibilities and reach within our target audience.

 

3. Payment Gateway – Setting up the payment gateway is by far the most important part of an E-commerce, as it determines the permanence of a customer on a website. When choosing the best platform, the following should be taken into account.

 

4. Pricing – Very important for smaller businesses, every cent counts.

 

Now that you know the basics of the two platforms, it’s time to make your decision. E-commerce is revolutionizing the market and your business should be on that wave.

If you want to set up your own E-commerce, at Boko we can help you make it happen. Book a free consultation with us, we’d love to help you make the best decision.