It’s no surprise that the world wide web of social media marketing keeps evolving. Images and videos continue to be the driver for brand identity and engagement, and with this, comes a continuous shift in the way marketers and consumers alike form their relationship with social media.

That’s why Boko wants to help you with the image and video metrics that social media is recommending for 2021.

Facebook

Whether it’s creative for ads, event promos or FB Stories, make sure your images or social cards stand out on your target audience’s feed with these recommended image sizes:

  • Shared Image: 1200 by 630px, 16:9 aspect ratio
  • Images with Links: 1200 by 628px, 16:9 aspect ratio
  • Event Cover Photo: 1920 by 1080px
  • Profile Picture: 180 by 180px, 1:1 aspect ratio
  • Facebook Stories: 1080 by 1920px, 9:16 aspect ratio

Instagram

As our favorite social media platform continues to update and evolve its capabilities, one thing is certain — our social media image strategy should update with it. Fall in line with the ‘gram’s image guidelines with these sizing recommendations for both organic and paid, and be sure to keep that aspect ratio in check to avoid pesky cropping!

  • Square Image: 1080 by 1080 px, 1:1 aspect ratio
  • Vertical Image: 1080 by 1350px, 4:5 aspect ratio
  • Horizontal Image: 1080 by 566px, 16:9 aspect ratio

Twitter

Looking for increased engagement, reach or a boost in brand awareness on your Twitter channel? Then images are your way to go. Win the race of the quickest feed there is with these insights on image sizes:

  • Header Photo: 1500 by 500px
  • Profile Photo: 400 by 400px
  • Shared Images: 440 by 220 px (minimum), 1024px by 512px (maximum), 16:9 ratio
  • Tweeted Image: 1024 x 512
  • Twitter Link Card: 1200 X 628

TikTok

TikTok presents one of the greatest ways to leverage user generated content and a new generation of influencers to take brand awareness even further. TikTok videos are usually created natively on the platform, but for those times you are working with an influencer or want to upload a more polished video, follow these recommendations and keep those videos vertical:

  • File size & type: no larger than 287.6 MB, no larger than 500 MB for ads
  • 1080 by 1920px, 9:16 aspect ratio
  • 15 – 60 seconds

From content marketing to leveling up your social media strategy and more, we do it all. Reach out to us today.

2021 Social Media Image Guidelines

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