In 2025, artificial intelligence is no longer just a buzzword. It is changing how users search for information, products, and services. Tools like ChatGPT are becoming trusted assistants for everything from research to recommendations. If you have ever typed your brand into ChatGPT and found nothing, you are not alone. The rise of AI SEO brings a new challenge for businesses: Is your brand visible inside AI-powered responses?
This blog explores what AI SEO means, how ChatGPT and similar tools select which brands to mention, and how you can position your brand to be part of these conversations.
What is AI SEO?
AI SEO, or Artificial Intelligence Search Engine Optimisation, is the practice of optimising your website and content for AI tools like ChatGPT, Google’s Search Generative Experience (SGE), and Microsoft Copilot. These tools use advanced language models to generate answers directly, rather than simply listing website links.
Traditional SEO focuses on keyword rankings in Google. AI SEO focuses on ensuring your brand and content are understood, trusted, and recommended by AI assistants. This requires a deeper focus on topical authority, structured content, and credibility across the web.
Why Should Your Brand Be in ChatGPT?
When someone asks ChatGPT for the best digital marketing agencies in Australia, you want your brand to be named. If it is not, that is a missed opportunity. People are relying on generative AI for decision-making. If your brand is not included in these answers, it is invisible to a growing audience segment.
This is especially relevant for service businesses like Boko, where clients rely on reputation, expertise, and trust. Being mentioned in AI-generated results is becoming as important as ranking on the first page of Google.
How Does ChatGPT Decide Which Brands to Mention?
ChatGPT does not browse the web in real time. Instead, it draws from a combination of:
- Training data, including web content and publicly available documents
- Structured data such as schema markup and organisation details
- Online mentions, reviews, and backlinks
- Authoritative websites, articles, and user interactions
This means that your brand must be consistently referenced, structured correctly, and appear in trusted sources if you want ChatGPT to include it in its answers.
How to Optimise for AI SEO and Get Mentioned in ChatGPT
Here are the steps you can take to improve your visibility in AI-powered responses.
1. Create High-Quality, Authoritative Content
AI tools prioritise content that is useful, credible, and aligned with user intent. Publishing expert-driven blog posts, how-to guides, and industry insights helps position your brand as a reliable source.
If you are an agency like Boko, consider publishing content such as:
- What is AI SEO and how can it help your business?
- How ChatGPT is changing the digital marketing landscape
- Common mistakes businesses make with AI-powered SEO
These types of articles build authority and increase your chances of being referenced by AI tools.
Book a free consultation to get started with your AI-optimised content strategy.
2. Increase Your Brand Mentions Across the Web
Off-page SEO is just as important for AI visibility. ChatGPT is more likely to reference brands that are mentioned across the internet in forums, directories, blogs, and news articles.
To increase visibility:
- Get listed on relevant directories and review platforms
- Collaborate with industry influencers and guest post on niche blogs
- Be active on platforms like Reddit, Quora, and LinkedIn
These activities help AI tools associate your brand with key topics and queries.
3. Implement Structured Data (Schema Markup)
Structured data helps AI tools understand the content and context of your pages. Use schema types such as LocalBusiness, Organisation, Article, and FAQ across your website.
This allows tools like ChatGPT and Google’s SGE to better identify your brand, services, and credentials.
Book a free consultation and let our team assist you with schema during a technical SEO audit.
4. Build Topic Clusters to Strengthen Authority
Publishing one article on AI SEO is not enough. Create a topic cluster that connects multiple pieces of content under a central theme. This shows depth and expertise, which AI models value.
For example, a cluster around AI SEO might include:
- What is AI SEO?
- AI SEO vs Traditional SEO
- The role of ChatGPT in customer journeys
- How to audit your website for AI visibility
Internally link between these articles to guide users and AI through your content ecosystem.
5. Earn Mentions and Backlinks from Credible Sources
AI tools trust information that has been validated by others. When your brand is cited in expert roundups, mentioned in industry reports, or linked by authoritative blogs, your credibility increases.
Look for opportunities such as:
- Being quoted in relevant publications
- Appearing on podcasts or webinars
- Collaborating on industry surveys or case studies
These mentions add semantic weight and improve your AI SEO presence.
Final Thoughts: Your Brand’s Future Visibility Depends on AI SEO
AI is changing how people search, learn, and make buying decisions. Your brand’s visibility in tools like ChatGPT and Google SGE is not automatic. It must be earned through strategic content, credibility, and optimization.
At Boko, we understand the future of digital visibility is not only about keywords but about context, trust, and topical relevance. Let us help you build an AI-first SEO strategy that makes your brand stand out in the age of generative search.