An excellent company needs an excellent corporate image
Let’s be real, first impressions are everything and your business’s image is no exception. Your logo and overall corporate image can make or break your brand, and that’s why it’s so important to get it right. But don’t worry, we’re here to guide you through the process of creating an iconic logo that will make your brand unforgettable.
The Importance of Logo
First things first, a logo is the visual representation of your brand and it’s what people will remember you by. It’s meant to convey the critical values of your company and it should be versatile and easy to use across different mediums.
Types of Logo
When it comes to creating a logo, you’ve got options. You can go for a word logo, which is just the name of your company in a unique font. Or maybe a combination logo is more your style? That’s when you combine an image with the name of your company. And if you want to keep it simple, a pictorial logo is just an image that represents your brand.
Developing a Brief
Now, before you start designing, it’s helpful to make a “brief” that covers the characteristics of your company, your target audience, and what you want your logo to convey. In creating a brief, there are three things you need to consider:
- Characteristics of the company, where we will know the name of the company, in which field it moves, who are its competitors, and which advantages and disadvantages it possesses.
- Target, for which our product or service is directed. It Is important to consider in this point, the age, socioeconomic level, interests, etc, to determine if the image that we are selling is the suitable one.
- Preferences on the logo, where we decide what colours to use forms, the value and what we want to transmit (innovation, elegance, dynamism, abstinence, youth, etc.)
Once you’ve got your brief and a rough idea of what you want, it’s time to bring in the experts. You don’t want to trust just anyone with crafting your business’s image. So, hire the pros and sit back while they work their magic.
Let Boko do their magic on your corporate image
In the end, you’ll have a logo that’s simple, versatile and conveys the key values of your company. And most importantly, it’ll leave a lasting impression on everyone who sees it. Now, it’s time for you to take the first step towards creating a powerful and memorable corporate image for your business. Contact us today to discuss how we can help you develop a strong logo and overall corporate image that will set you apart from the competition.