Category Archives: Marketing


01 Feb 19
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Live chat & Facebook Messenger the new calls to action

Keep close communication with your clients has never been more important than now. This is why marketing offers us more options every day. Sending a message or post something on social networks, aren´t the unique options to lead customers to our website, or to sell our products.

According to Hubspot, messenger and live chat have become the new call to action to get qualified leads and customers. They reduce the cycle of the user and make it a simple 2 steps process. Our customers need faster and concrete answers, and this type of tool offer this option. Live chat and messenger give us the opportunity to get closer with our potential customers, and to understand what they are looking for.

To make this tools a potential asset to our company is necessary to develop a plan, including schedules to develop automatic answers to common questions, a concrete and friendly language, a short respose capacity, make it responsive and not saturate your client with excessive advertising that can give to your company a negative reaction from your potential client.

Live chat is the new contact form of our website. If we want inmediate contact from our possible client, is important to establish communication channels more direct and with an easy access.

Instead of confusing the customer with different call to actions in our website, like contact forms, buttons to call or email us, we can use a live chat to capture our lead and get a better conversion rate from it. To ensure this, our customer need a more personal and conversational marketing to feel engaged and to feel trust for our company.

Now, to ensure that live chat is well used and fulfills the purpose for which is done, is important to follow this tips.

  • Use live chat as a conversion tool: This tip can be used when you want to concrete a purchase, or you want to lead people to your web or blog.
  • Use live chat as a customer support channel: Live chat is the great channel where your customers can receive quickly answers to their requests.
  • Make sure you are set up for the demand: Your response capacity must be high, and you must ensure that your customers receive what they are looking for, also when you are not online. ¡You don´t want a negative qualification for your company!
  • To help control the demand use segmentation for your live chat: This ensure that you had the right services or products for your clients. When they are looking for your company, they know what they want, and you will be ready to answer.

Make sure you have the right tool, learn how it works and be open for being closer with your

We “Boko Marketing” will help you to make it happen! Dont doubt to give us a call!

In the next blog, we will follow exploring this subject, and we will see how messenger works and how can you benefit from this.

Calendar tools to organize your social media content.

17 Jan 19
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Calendar tools to organize your social media content.

In the labor sphere, any action or activity must be organized to obtain optimal results. To marketers, in particular, social networks have an important role in the marketing strategy. In this order of ideas, and with so many social networks to manage, is important to get prepared and have a plan to program when and what we´ll share.

The benefits of using a calendar to organize your social media content

Nowadays, the pace of life is going fast, and we hardly have time to do our daily tasks, and everything gets complicated when we are not organized. The same thing happens with our work in marketing and the strategies we build around each campaign for social networks.

Now let’s have a look of some of the benefits that a calendar provides for your social media content.

1. Calendars are a great help when last-minute problems arise. Plan your strategy with days, weeks or even with months of advance. It gives you the security of having quality material to publish and not one that came up at the last minute to fill a gap. It also gives you a full panoramic to plan future strategies, which translates into a good investment of time and greater productivity.

2. A calendar gives you the possibility to personalize the publications, depending on the social network where it is published. Also, the calendars can help to track performance and plan future publications. Tracking the publications will allow you to analyze what content works best and gives you the possibility to adjust the future strategies.

3. Calendars help too to plan holidays or special dates, depending obviously on the target, but this type of publications, allow to cover a wider market.

With this list of benefits that implies having a calendar, then let’s see a list of tools that usually are used for project management but will make help you to plan and organize your marketing work and create strategies that have a greater impact on your social networks.

1. Asana is a tool that allows you to create or assign tasks to your mates or work team, upload images, receive and give comments on the campaigns that are being made. In addition, it allows you to assign due dates and share your calendar with the users that are part of the same project.

2. Google Drive has several options so that marketers can create an effective content calendar that can also be shared with several members of the work team, which allows them to stay aligned regarding the planning and content placement.

This tool gives you Google Sheets, where you can schedule posts on social media, track the status of different pieces of content, and assign tasks to team members.

Google Docs allows users to make comments and follow-up on each of the campaigns, without the need of sending emails, especially when quick corrections are needed and the content should be published soon.

3. Trello is an effective tool for team organization. Your team can organize using the assignment cards to program to-do lists, manage the calendar of content, or even plan and generate ideas from a brainstorm. The advantage of this tool is the customization of the cards, depending on the need of the work team.

Trello also allows you to assign cards for different team members, or in this case in social networks, have a card for each one. Here you can schedule dates with due date and make comments.

Now, Boko showed you the tools that can facilitate your work and the realization of all your campaigns. We invite you to try them and choose the one that best suits your needs.

RSS campaign for your newsletter

11 Dec 18
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RSS campaign for your newsletter

The RSS programs enable users to subscribe to the website with the objective of getting updated news. Generally, blogs and portals, keep information always updated, and, for this reason, they need this type of tool, letting the users to be informed about the latest news. This is a special advantage for the users because they receive the updates when they needed the most, aligned with the precise information related to their interests; for the company, this turns into more web page traffic.

Now, this is an applied tool for email marketing and significant in many aspects. It allows you to choose your segment, the frequency of the sendings and the automation of the process because your website is configurated jointly with the email-marketing platform. The latest updated news is, in fact, the news that your users receive. All of this allows you to save precious time related to the campaign’s construction, and it ensures that the users receive the information they need.

Boko marketing gives you the possibility to access this type of service and to keep the awareness of your brand for your customers.

Many platforms offer the option to build RSS campaigns, like Zoho Campaigns or Mailer Lite; but here you´ll to learn how to configure your platform, to send automatically the last news and blogs of your website, using the platform MailChimp.

1. Enter to and log in to your MailChimp account.

2. Click on the arrow of “Create Campaigns” and in the dropdown menu click on “RSS-Driven Campaign”.

3. Then Insert the URL where your blogs or news are hosted.

4. Enter the hour and choose the days you want your campaign sent.

5. Choose the contact list.

6. Insert the name of your campaign. it does not matter what name you choose, because it will not be sent to your contact list.

7. The email subject, is a code provide for MailChimp, so this space doesn´t change.

8. The next step consists in choose the template. Here we select the option “Basic RSS”.

9. Once in the template, we can change the image, some words that are outside the codes given by MailChimp.

10. Finally, we check that all the items are being fulfilled and we click on “Start Campaign”.




An excellent company needs an excellent corporate image

24 Nov 18
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An excellent company needs anexcellent corporate image

People say that an image costs more than a thousand words, and this belief is not completely false, a good part of the success of the biggest organizations nowadays is owed to the decent handling of its corporate image; beginning for something so essential, the logo, up to the image that the same workpeople sell to his clients and all the work of publicity and marketing that works around.

The logo is the communication of the essence of a company, beyond the products or services that it offers. It is the synthesis of the added value that the company offers, in addition to other concepts that he wants to communicate, by means of the use of certain forms, colors, and suitable typographies, with the objective of creating confidence and recognition in the target group and differs from its competitors.

Understanding this, now it is important to define what a logo is and what types of logos exist. A logo is the visual representation of a brand in the shape of icon, text, or the mixture of the two . The types of logos that exist are wordbrand (representation of the brand only with typography, like Disney or Virgin); combination brand (it contains images and typography, like NBC or Huawei); and pictorial brand (representation of the brand by means of the only image, like Apple).

To understand what we want in our logo, we must first develop a brief that have to cover 3 essential aspects, on which we will detach several questions, and that will be our key to design our corporate image. To have in mind these aspects are:

  • Characteristics of the company, where we will know the name of the company, in which field it moves, who are its  competitors, and which advantages and disadvantages it possesses.
  • Target, for which our product or service is directed. It Is important to consider in this point, the age, socioeconomic level, interests, etc, to determine if the image that we are selling is the suitable one.
  • Preferences on the logo, where we decide what colors to use forms, the value and what we want to transmit (innovation, elegance, dynamism, abstinence, youth, etc.).

We already arm our brief and we are ready to design. But, after that we must considerate that a logo must be as simple as possible and clean, must transmit the values of the company, with the minor quantity of elements and colors, must be versatile and easy to use in different means and substrata, must last in the time and not be framed in fashions passengers.

Bearing in mind all these aspects, we can start being employed at our image. It is important to go with the experts’ in the topic, which can help to solve what was mentioned here and to give us solutions to the development of our corporate image.