Overview
Mafi is a premium furniture store that offers a wide range of high-quality, handcrafted furniture pieces for the home. With a passion for creating beautiful furniture that is both functional and stylish, every piece offered reflects Mafi’s commitment to quality craftsmanship and design.
Brief
Mafi wanted a Showcase website that allows customers to browse easily through the extensive product range, a fully responsive website that works seamlessly on any device, and customized the shop page to showcase Mafi’s unique products and brand identity. We also created an optimised and personalised contact page that simplifies the ordering process of samples and minimizes admin time and costs.
Results
The creation of an easy-to-use platform tailored to the unique needs of customers who want to buy high-quality wood online has resulted in increased sales and customer loyalty. Customers are now able to easily find what they need, and the personalized form ensures that they get the right product for their needs
Usability
- Implemented fully-functional filters, allowing customers to narrow down their search results by brand, type, price range, and other criteria, improving the overall user experience.
- Customized the product inquiry form to ensure that customers receive personalized and relevant information about the products they are interested in purchasing. This has increased the conversion rate and improved the customer experience.
- Implemented an "order sample" call-to-action (CTA) to encourage customers to make informed purchase, as they can physically inspect the product before making a larger investment.
Performance
- Optimised website loading speed to ensure fast load times, which is critical for customer satisfaction and search engine optimization.
- Ensured that the website was fully responsive across all devices, providing a seamless experience for customers who visit the site on desktop, mobile, or tablet devices.
- Implemented a content delivery network (CDN), reducing server response time and improving website speed for customers around the world.