Overview
Average Leads
Per Month
AUD
Cost per acquisition / action (CPA)
st
page on Google
Alysium Spa is a luxurious haven of relaxation and rejuvenation, designed to provide a tranquil escape from the stresses of modern life. Nestled in the heart of Sydney, Alysium Spa offers a holistic wellness experience that combines the art of pampering with the science of well-being.
“Working with Boko for our SEO strategies and paid advertising has been a game-changer for Alysium Spa. Their commitment to excellence and results-driven approach have truly impressed us.
If you’re looking for a digital marketing partner that truly understands your business and delivers outstanding results, we highly recommend Boko.”
Alfonso, Business Owner at Alysium Spa
Challenge
The initial goal was to achieve a daily booking count of 10, and we surpassed that target by leveraging SEO strategies and paid advertising.
Approach
As Alysium Spa operates within the spa and wellness industry, Boko Digital Solutions recognized the importance of these services for Alysium Spa’s success and consequently put them into practice:
Solution
Personalized Marketing Strategy for Google Ads and Meta Ads
- Conduct market research and segment the target audience to understand their preferences and behavior
- Develop targeted and personalized marketing campaigns across multiple channels, including Google ads & Meta ads
Results
We took their booking requests from just 15 leads per month to a consistent 240 leads per month — all while keeping the cost per lead at only $6.82 AUD and with an amazing 13.43% CTR on Google Ads (way above industry average). More booked appointments, lower advertising costs, and a steady stream of high-quality clients—month after month.
More booked appointments, lower advertising costs, and a steady stream of high-quality clients—month after month.
SEO (Strengthening Online Presence)
- Execute a strategic SEO repositioning for Alysium Spa, specifically targeting the highly valuable 'couple massage Sydney' keyword and other relevant variations (e.g., best couples massage Sydney, day spa Sydney )
- Google search ranking improved significantly, moving from position 25.9 to 15 in just three months.
Results
Attaining the 1st position on Google’s search results for their primary keywords. (couple massage Sydney and day spa Sydney)
Social Media Management
- Every month, we create and schedule high-converting, amazing, and engaging content pieces (posts and videos) for FB and IG.
- We use a data-driven strategy for Facebook and Instagram to ensure your content reaches the right audience and drives engagement.
Results
Ensure all social media post images and videos consistently reflect the brand's established visual identity and guidelines.
Achieved strong monthly engagement rates of 4–5% on Facebook and an exceptional 7–9% on Instagram.
