Introduction

Di Bartoli stands as the go-to haven for coffee aficionados. Uncover all essentials for home brewing mastery – premier espresso machines, coffee grinders, and freshly roasted beans. Sydney’s largest retail hub for quality coffee gadgets offers machine servicing, spare parts, and expert advice. Elevate home barista skills with comprehensive training and appreciation courses.

Boko Digital Solutions, recognizing the crucial role of effective marketing in achieving Di Bartoli’s goals, partnered with them to address their challenges. We took a holistic approach, aiming to improve three key areas: lead generation, website traffic, and conversion rates.

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Average # of conversions

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AUD

Cost per conversions

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Clickthrough rate (CTR)

Challenges and Goals

Di Bartoli faced several challenges:

  • Inefficient Google Ads: The existing Google ad campaigns failed to efficiently drive conversions or maximise Return on Ad Spend (ROAS).
  • The website may not be optimised for conversion, resulting in a low conversion rate.
  • Suboptimal Google Position: Di Bartoli struggled with achieving an optimal position in Google search results for specific keywords.

Their goals were clear:

  • Increase the number of conversions through paid campaigns.
  • Decrease Cost per Conversion: Achieve the lowest possible cost per conversion to enhance the overall efficiency and profitability of their advertising efforts.
  • Improve SEO Performance: Enhance Di Bartoli’s position in Google search results by improving Search Engine Optimization (SEO) performance.
  • Optimise Google Ads: Refine and optimise existing Google ad campaigns to achieve higher conversions and better Return on Investment (ROI).
  • Enhance Google Position: Improve the overall position of Di Bartoli in Google search results to increase visibility and attract more organic traffic.

Our Strategy and Solution

We implemented a holistic approach:

  • Strategic SEM campaigns: We executed targeted Google Ads campaigns with precise audience targeting and real-time analytics to maximise efficiency and conversions.
  • SEO strategy implementation: We incorporated a comprehensive SEO strategy to enhance Di Bartoli’s website traffic, as well as improve their keyword and Google positions


Additionally, we incorporated the following crucial elements:

  • Industry expertise: Recognizing the competitive barista market, we leveraged our industry knowledge to craft effective strategies.
  • Data-driven approach: We continuously monitored and analysed data to adjust campaigns and optimise performance.
  • Communication and collaboration: We maintained open communication with Di Bartoli, ensuring alignment and transparency throughout the process.

Results and Impact

Our hard work yielded impactful results:

  • 170 average monthly conversions from Google Ads at an average cost of $20 per conversion. This exceeded industry averages, demonstrating the campaign’s efficiency.
  • In a period of 6 months we managed to get a total of 1,020 conversions from Google Ads at a cost of $8.83 per conversion.
  • Improved conversion rates on both the website and from Google Ads campaigns.
  • Stronger brand awareness and engagement among the target audience.

Facebook Management

Instagram Management

Search Engine Optimisation

Activepipe Email Campaigns

Allied Health Landing Page Revamp

  • Updating the website's design, using more modern and visually appealing graphics and colors. A visually appealing website can help attract more visitors and keep them engaged.
  • Making the website easier to navigate and use. This can be done by improving the website's information architecture, making the website more mobile-friendly, and using more intuitive navigation menus.

SEO (Strengthening Online Presence)

  • Utilise search engine marketing (SEM) and display advertising to increase brand visibility and reach the target audience.

SEO (Strengthening Online Presence)

  • Utilise search engine marketing (SEM) and display advertising to increase brand visibility and reach the target audience.

Facebook Ads Strategy

  • Unlock precise targeting: Facebook Ads provides unparalleled audience targeting, ensuring your message reaches the right people, maximising the impact of your campaigns.
  • Real-time analytics: With robust analytics tools, track and measure campaign performance instantly, allowing quick adjustments for optimal results.

Client Testimonial

Aik Sew

Owner of PTH Industries

“Worked with the Boko Digital Solutions team on refurbishing our existing website. They were attentive to our business requirements, great to work with and delivered as promised. Looking forward to working with them again on the next project.”

Conclusion

The collaboration between Di Bartoli and Boko Digital Solutions produced exceptional results, surpassing industry averages. Monthly conversions from Google Ads increased from 14 to 170, achieving an impressive efficiency with an average cost of $20 per conversion. The holistic approach, incorporating strategic SEM campaigns, not only addressed challenges but also elevated brand visibility and engagement. The success highlights the potency of industry expertise, data-driven strategies, and transparent communication in achieving and exceeding digital marketing goals.

Are you facing similar challenges in reaching your target audience and growing your business?

Contact Boko Digital Solutions today to see how we can help you unlock your full potential.

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