Venom Emilio | Boko Digital

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Overview

Venom Emilio is a women’s fashion brand based in Melbourne and Brunswick. Since 2001, they have been dedicated to empowering women through stylish, high-quality clothing that inspires confidence and self-expression.

Challenge

Venom Emilio faced challenges in generating consistent sales. They needed a strategic marketing partner to enhance visibility, attract more qualified traffic, and strengthen customer engagement.

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Approach

To develop a holistic marketing strategy focused on performance, Boko Digital Solutions implemented targeted Google Ads campaigns to boost sales, and launched personalized email marketing initiatives to nurture customer relationships and drive repeat engagement.

Solution

To address Venom Emilio’s challenges, we implemented the following solutions:

Google Ads Management

Email Marketing

Google Ads Results

We took Venom Emilio from a 4.00 ROAS to an incredible 13.00 ROAS in just one year!

Here’s what we achieved with the exact same budget:

Slashed CPA from $21 AUD → $15 AUD

Nearly quadrupled the number of purchases 

All of this post-COVID, when most e-commerce stores were struggling!

When We Started

Nov 1 - 30, 2024

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Now

Nov 1 - 30, 2025

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Email Marketing Results

Venom Emilio

In Span of 6 Months (June - November 2025)

Total Revenue: $369,723.70

Revenue increased by 83% over the same six months last year (June - November 2024).

The revenue generated by Flows reached $206,302.95, reflecting 44.20% of the total revenue

The revenue from Campaigns amounted to $163,420.76, reflecting 55.80% of the total revenue

Top-Performing Email Campaigns