In five years, TikTok has risen to the seventh most-used social networking app in the world, ahead of Snapchat, Pinterest, and Twitter. It attracts 100 million active users in the U.S. who like its short, digestible, entertaining video content.
Target millennials and Gen Z. Almost half (48%) of the age 18-to-29 population have used TikTok, according to Pew Research. Though it’s worth noting TikTok’s use is growing in all age categories.
But marketers may get frustrated if they don’t understand TikTok and realize its algorithm works differently than Instagram or Facebook. Here are five things on what to do, along with some inspiring brand examples.
Use catchy and relevant hashtags
Hashtags are a great way to reach a wider audience and get discovered on TikTok. Use relevant hashtags in your videos to make it easier for users to find your content.
Collaborate with other users
Collaborating with other users can expose your content to a whole new audience. Find users who have a similar style or target audience and see if they are interested in collaborating on a video.
Use popular sounds and music
TikTok users love music, so using popular sounds and music in your videos can help you get more views. Keep an eye on the “For You” page to see what sounds and music are currently trending.
Post regularly and consistently
Consistency is key to TikTok. Try to post new content regularly to keep your followers engaged and attract new ones.
Utilize trends and challenges
TikTok is all about participating in the latest trends and challenges. Jump on board and create content related to popular trends and challenges to get more views and engagement.
Want to learn more about how to effectively use TikTok to grow your business? Contact us today and let us help you navigate the ever-changing world of social media and make your brand stand out on TikTok.