Introduction
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Increase In AOV
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Increase in Conversion Rate
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Add-to-Cart Efficiency
Venom Emilio is an established Australian fashion retailer known for high-turnover seasonal collections. To unlock their next stage of growth, they needed a way to cross-sell effectively, increase basket sizes, and offer intelligent recommendations without constant manual merchandising.
By implementing a custom Boko AI recommendation engine across three key storefront touchpoints—complete with an automated checkout bundle discount on a standard Shopify plan—we successfully boosted store performance and average order value.
The Challenge
Single-item shoppers were leaving significant revenue on the table. With a fast-moving inventory, manual cross-selling was unsustainable, and traditional checkout bundling required expensive platform upgrades.
Core Challenges:
- Manual Cross-Selling Bottleneck: Inability to dynamically suggest matching apparel and accessories as new inventory continuously rotates.
- Shopify Plus Pricing Barrier: Standard “bundle and save” checkout discounts typically demand a Shopify Plus upgrade that $1M–$5M retailers cannot justify.
Key Goals & Objectives:
- Enterprise-Grade Merchandising: Deliver real-time, browser-based personalization without upgrading to Shopify Plus.
- Increase Basket Size & AOV: Drive multi-item purchases seamlessly through automated bundle offers.
- Line-Item Attribution: Gain full visibility into exact revenue, item volumes, and user conversion flows per surface inside Shopify Admin.
Our Strategy and Solution
We designed and built a lightweight, privacy-focused AI engine that dynamically ranks and surfaces candidates across five distinct touchpoints on venomemilio.com.au.
Complete the Look & Bundle Section
Smart styling suggestions powered by collection-level rules that pair complementary styles, like matching tailored blazers with coordinated trousers. Bundle 2+ styles to unlock an exclusive discount automatically at checkout.
Selected for You Menu Link & Page
Instant personalized picks rendered directly inside the primary navigation before the shopper even clicks into a category.
Side Cart Recommendation
Sleek carousel inside the cart drawer featuring inline variant selection (sizes) and a “You May Also Like” product recommendation section.
Performance Dashboard
A built-in Shopify Admin reporting panel tracking clicks, add-to-carts, purchases, and net revenue directly from order line items.
Results and Impact
Our automated recommendation system delivered immediate, measurable returns across the entire store funnel for Australian fashion brand Venom Emilio within just 3 months of deploying our smart styling modules:
Increased Basket Value:
Average Order Value climbed steadily (+6.5%), driving higher total basket revenue.
Higher Conversion Rates:
Storewide conversion rate rose (+3.0% growth), turning significantly more browsers into buyers.
Strong Add-to-Cart Efficiency:
Reached a 7.90% Add-to-Cart Efficiency across 131,175 sessions, driving 10,367 cart additions and 2,603 completed orders completely hands-free.
Seamless Checkout Bundling:
Allowed customers to lock in automated 10% multi-item discounts at checkout without accidental single-item discounting or platform upgrades.
Direct Revenue Visibility:
Clear, zero-guesswork tracking inside Shopify Admin mapping precise ROI directly back to each individual placement.
Conclusion
This project demonstrates what true AI automation looks like: a custom-built solution addressing a concrete revenue obstacle, engineering around platform constraints, and directly reporting its own ROI.
By connecting enterprise-level personalization directly into their existing stack, Boko provided Venom Emilio with a scalable, hands-free growth engine tailored for Australian retailers doing $1M–$5M.
Facing similar challenges in growing basket sizes and revenue?
Let’s build smart, high-converting automation designed specifically for your Shopify store.
