Finding the Right Digital Marketing Package for Your Company

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Finding the Right Marketing Package for Your Company

Starting a business or looking to boost your existing one? Digital marketing is crucial in today’s competitive landscape. But with so many options, choosing the right package can feel overwhelming.Boko Digital offers a range of digital marketing packages to fit your budget and goals. Here’s a guide to help you find the perfect fit:

Visibility Package

If you’re on a tight budget, the Visibility Package is an excellent starting point for improving your online presence. This SEO-focused package prioritizes organic growth by:

Local Directory Listings:

Enhance your online visibility across major platforms like Google My Business, Yelp, and other relevant directories.

Search Engine Optimization (SEO):

On-Page SEO: Optimize website content, technical aspects, and user experience to improve search engine rankings.

Off-Page SEO: Build high-quality backlinks and implement keyword positioning strategies through external links to improve search engine rankings for specific keywords.

Content Creation:

Develop valuable and engaging content (blog posts, articles, etc.) that attracts organic traffic and establishes your brand as an authority in your industry.

Spark Package (Budget: Around 1.5k + Retainer Fee)

Spark Package is ideal for businesses with a modest advertising budget (around $1,500) looking to kickstart their paid advertising campaigns. This package focuses on a single platform (either Google Ads or Meta Ads [Facebook & Instagram]) and is designed to drive sales and generate leads through a data-driven approach.

Initial Setup:

  • Platform Selection: This package focuses on a single platform (Google Ads or Meta Ads) based on your business goals and target audience.
  • Account Setup & Campaign Strategy: Your paid advertising accounts will be meticulously set up, and a comprehensive campaign strategy will be developed to achieve your desired results (e.g., website traffic, lead generation, sales).
  • Campaign Structure & Budget Allocation: A well-defined campaign structure will be implemented to ensure efficient budget allocation and optimal performance.
  • Audience Targeting: Detailed audience research will be conducted to identify and target your ideal customers effectively.
  • Keyword Research & Selection: Relevant keywords will be researched and selected to ensure your ads are shown to the right audience at the right time.
  • Creative Asset Design & Development: Engaging ad creatives (images, videos, text) will be designed to capture attention and drive conversions.
  • Landing Page Design & Development: A dedicated landing page will be designed and developed to capture leads effectively.
  • Conversion Tracking: Robust conversion tracking will be implemented to measure the success of your campaigns and identify areas for improvement.

Ongoing Management:

  • AI-Powered Analysis: AI-powered tools will be utilized to analyze campaign performance and identify areas for optimization.
  • Audience Building: Continuous efforts will be made to expand and refine your target audience for optimal campaign reach.
  • Campaign Optimization: Ongoing optimization of campaigns, including budget allocation, bidding strategies, and targeting parameters, will be conducted to maximize ROI.
  • Ad Group Optimization: Ad groups will be refined and optimized to improve performance and ensure your ads are shown to the most relevant audiences.
  • Keyword Optimization: Keywords will be continuously monitored and adjusted to ensure maximum relevance and cost-effectiveness.
  • Creative Asset & Copy Updates: Fresh and engaging ad creatives and copy will be created and tested regularly to improve click-through rates and conversion rates.
  • Conversion Tracking Check-Up: Regular checks will be conducted to ensure accurate and reliable conversion tracking data.

Boost Package (Budget: Over 3k + Retainer Fee)

If your monthly recurring revenue exceeds $30,000 and you’re ready to significantly scale your online presence, our Boost Package is the ideal solution. This comprehensive package leverages the power of both Google Ads and Meta Ads (Facebook & Instagram) to maximize your reach and drive rapid business growth.

Multi-Platform Approach:

This package leverages the power of both Google Ads and Meta Ads to maximize your reach and accelerate growth.

Comprehensive Setup:

All the initial setup activities outlined in the Spark Package will be executed for both Google Ads and Meta Ads.

Cross-Platform Optimization:

Ongoing management and optimization will be conducted across both platforms, ensuring a coordinated and synergistic approach to paid advertising.

Enhanced Reach & Impact:

By utilizing both platforms, you can reach a wider audience, diversify your marketing efforts, and achieve more impactful results.

Nurturing Package (For existing customer base)

If you have a database of existing customers, email marketing is the perfect solution to leverage that valuable asset and significantly increase your sales. This approach is particularly effective for e-commerce businesses seeking to nurture contacts and generate consistent revenue from their customer base.

Targeted Email Campaigns

Four targeted email campaigns will be designed and executed each month to nurture leads, engage existing customers, and drive sales.

Automated Email Sequences:

Two automated email sequences (each consisting of one or more emails) will be set up to nurture leads, welcome new customers, or promote special offers.

Content Creation:

Engaging and persuasive email copy will be written for each campaign.

Design & Development:

Professionally designed email templates will be created to ensure high open and click-through rates.

Discount Code Setup:

Discount codes can be integrated into email campaigns to incentivize purchases.

Campaign Scheduling & Delivery:

Campaigns will be scheduled and delivered at optimal times to maximize engagement and deliverability.

Performance Monitoring & Reporting:

Detailed monthly reports will be provided, including key metrics such as click-through rates (CTR), open rates, and conversion rates.

Choose the Package That’s Right for You

Boko Digital is committed to helping you achieve your marketing goals. Contact us today for a free consultation and let us help you choose the perfect package for your business.

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