Digital advertising takes a new flight
Google Ads is the world’s largest digital advertising platform. Google processes more than 40,000 search queries per second, more than 3 billion per day. Imagine how it shaped the digital advertising environment. Google is top of mind when it comes to searching for products and services, places, and virtually anything under the sun.
Klaviyo is an email marketing automation platform that is built for online businesses and eCommerce companies. The platform pulls in customer data about browsing activity and shopping patterns that marketers can use to personalise communications. Users can design every aspect of their emails, create automated flows, and track key metrics.
Previously, brands using Klaviyo were limited to syncing segments and lists with Meta/Facebook.With this integration, you’ll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organise them into a single platform or other marketing tools. Brands can now leverage Klaviyo data on browsing activity, purchase activity, predictive analytics, message engagement and more, to power targeted ads across Google’s channels. Brands using Klaviyo now have the same control over what segments and lists can be dynamically synced to Google Ads, opening up similar use cases – retargeting, finding similar audiences, and building exclusions.
Marketers no longer have to download data from Klaviyo, upload it into Google Ads, or spend time shuffling customer data spreadsheets. The Klaviyo segments and lists that are synced to Google Ads stay connected, meaning your Google Audiences will always be up to date.
The features of Klaviyo and Google Ads integration for customer targeting will depend on the specific integration that you are using. However, some common features that you may be able to use to improve customer targeting include:
Importing data from Google Ads into Klaviyo
This allows you to use data such as customer demographics, interests, and behaviors to create targeted email campaigns in Klaviyo.
Creating targeted email campaigns: With the imported data, you can create targeted email campaigns in Klaviyo that are tailored to specific customer segments, such as those who have visited your website but have not yet made a purchase.
Tracking the results of your campaigns
The integration between Klaviyo and Google Ads may allow you to track the results of your targeted email campaigns, such as the open and click-through rates, as well as conversions. This can help you to understand which campaigns are most effective and make adjustments as needed.
Integrating with Google Ads targeting
The integration between Klaviyo and Google Ads may allow you to use the insights gained from your targeted email campaigns to inform your Google Ads targeting strategy, so that you can better reach the right customers with your ads.
Personalization
With Klaviyo and Google Ads integration, you may be able to use personalized content and messaging in your email campaigns to better engage your target audience.
Automation
The integration may allow you to automate certain tasks, such as importing data from Google Ads or sending targeted email campaigns, saving you time and effort.
Let Boko assist you in acquiring more customers for your business.
Our team is dedicated to providing the support and guidance you need to successfully target and reach more customers through ecommerce. We offer services such as setting up Google Ads and Klaviyo integration, as well as monitoring, managing, and optimizing your ad spending. If you would like to schedule an appointment, please email us at hello@boko.com.au. Let Boko help you grow your customer base and achieve success.