Optimise your own campaigns for Google Ads like a pro! - Boko Digital

Optimise your own campaigns for Google Ads like a pro!

We get it – managing Google Ads can be a bit of a maze, and optimising it might feel like hunting for hidden treasure. The good news? We’ve got the roadmap, and we’re giving it to you at no cost.

Introducing our “Google Ads Optimisation Guide,” the ultimate cheat code to take your online advertising game to the next level. 

1. Keyword Optimization:

  • Regularly review your keyword performance data. Identify high-performing keywords and expand your bids or budget for these.
  • Pause or lower bids for keywords with low click-through rates (CTR) and high costs.
  • Add relevant, high-intent long-tail keywords to capture specific search queries.
  • Use match types (broad match, phrase match, exact match) strategically to control the relevance of search queries to your keywords.

2. Negative Keywords:

  • Monitor search term reports to identify irrelevant or wasteful search queries.
  • Add negative keywords to exclude these irrelevant queries and prevent your ads from showing.
  • Continuously refine your negative keyword list to minimize ad spend on non-converting traffic.

3. Bidding Strategy Optimization:

  • Analyze your data and adjust your bidding strategy based on your campaign goals. Options include:
  • Manual CPC: Control your bids manually for better precision.
  • Target CPA: Set a target cost per acquisition to let Google’s algorithm adjust bids for you.
  • Target ROAS: Aim for a specific return on ad spend.

4. Ad Optimization:

  • Perform A/B testing on ad copy, headlines, and ad extensions to identify high-performing variations.
  • Focus on ad relevance to increase Quality Scores, which can lead to better ad positions and lower CPC.
  • Use dynamic keyword insertion to create more relevant and personalized ad copy.

5. Location Targeting:

  • Analyze geographical performance data to determine the best-performing locations.
  • Allocate your budget to locations that generate the highest returns.
  • Consider location bid adjustments to bid higher or lower for specific regions.

6. Ad Scheduling:

  • Review your campaign’s performance by day and time.
  • Adjust ad schedules to show your ads during peak conversion hours and reduce budget during non-converting times.
  • Use dayparting to fine-tune your ad schedule based on your findings.
  • Remember that effective optimization involves continuous monitoring, testing, and adaptation. Regularly check your campaign’s performance and make data-driven decisions to refine your strategies for the best results in 2023.

7. Embrace AI Rules for Effortless Google Ads Optimization

  • Set and forget: Define specific conditions (e.g., low CTR, high cost) and actions (e.g., pause keyword, adjust bid). Your rules will automatically apply, saving you precious time.
  • Focus on high-impact tasks: Free yourself from repetitive adjustments and dedicate your energy to strategic initiatives.
  • Optimize across dimensions: Rules can handle not just keywords but also bids, budgets, ad schedules, and more. Automate repetitive tasks for multiple areas.
  • Stay informed: Receive email notifications when rules trigger, keeping you in the loop without constant monitoring.

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