Introduction

JFS Digital helps individuals navigate the complex world of mortgages, making homeownership a reality. However, they struggled to reach their target audience: nurses and occupational therapists. Their previous agency wasn’t effectively promoting their services to this specific demographic.

Boko Digital Solutions, recognizing the crucial role of effective marketing in achieving JFS’s goals, partnered with them to address their challenges. We took a holistic approach, aiming to improve three key areas: lead generation, website traffic, and conversion rates.

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Total of conversions

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Cost per conversions

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Clickthrough rate (CTR)

Challenges and Goals

JFS Digital faced several challenges:

  • Low lead generation: They weren’t attracting enough qualified leads from nurses and OTs.
  • Limited website traffic: Their website wasn’t reaching their target audience, leading to fewer potential clients.
  • Subpar conversion rates: Even with website traffic, converting visitors into leads was proving difficult.
  • Inefficient Facebook ads: Existing Facebook campaigns weren’t effectively driving conversions or maximising ROAS.

Their goals were clear:

  • Increase lead generation: Attract more qualified leads from nurses and OTs.
  • Drive website traffic: Increase visibility and reach the target audience organically.
  • Improve conversion rates: Optimise user experience and lead generation strategies.
  • Optimise Facebook ads: Refine their paid campaigns for higher conversions and better ROI.

Our Strategy and Solution

We implemented a holistic approach:

  • Landing page revamp: We revamped the Allied Health landing page, creating a seamless and user-friendly experience specifically tailored to nurses and OTs.
  • SEO and social media: We implemented comprehensive organic social media strategies and SEO tactics to boost search performance and drive website traffic.
  • Strategic SEM campaigns: We executed targeted Facebook Ads campaigns with precise audience targeting and real-time analytics to maximise efficiency and conversions.

Additionally, we incorporated the following crucial elements:

  • Industry expertise: Recognizing the competitive mortgage market, we leveraged our industry knowledge to craft effective strategies.
  • Data-driven approach: We continuously monitored and analysed data to adjust campaigns and optimise performance.
  • Communication and collaboration: We maintained open communication with JFS, ensuring alignment and transparency throughout the process.

Results and Impact

Our hard work yielded impactful results:

  • 53 average monthly conversions from Facebook Ads at a cost of $45.47 per conversion. This exceeded industry averages, demonstrating the campaign’s efficiency.
  • In a period of 6 months we managed to increase the number of conversions from 55 to 365 conversions from Facebook Ads at a cost of $47 per conversion.
  • Substantial increase in website traffic driven by organic strategies.
  • Improved conversion rates on both the website and from Facebook Ads campaigns.
  • Stronger brand awareness and engagement among the target audience.

Facebook Management

Instagram Management

Search Engine Optimisation

Activepipe Email Campaigns

Allied Health Landing Page Revamp

  • Updating the website's design, using more modern and visually appealing graphics and colors. A visually appealing website can help attract more visitors and keep them engaged.
  • Making the website easier to navigate and use. This can be done by improving the website's information architecture, making the website more mobile-friendly, and using more intuitive navigation menus.

SEO (Strengthening Online Presence)

  • Utilise search engine marketing (SEM) and display advertising to increase brand visibility and reach the target audience.

SEO (Strengthening Online Presence)

  • Utilise search engine marketing (SEM) and display advertising to increase brand visibility and reach the target audience.

Facebook Ads Strategy

  • Unlock precise targeting: Facebook Ads provides unparalleled audience targeting, ensuring your message reaches the right people, maximising the impact of your campaigns.
  • Real-time analytics: With robust analytics tools, track and measure campaign performance instantly, allowing quick adjustments for optimal results.

Client Testimonial

Jamie Liu

Owner of JFS Financial Strategists

“Boko is the best marketing company I have ever worked with. They have a team of experts who are passionate and knowledgeable about their work. Maria and Ignacio are always ready to answer my questions and help me with my IT and marketing needs. They care about their customers and go the extra mile to provide excellent service. For example, Ignacio spotted a potential risk on my website and alerted me and my web developer right away. They also handle my FB campaign and social media marketing with great results. I’m very satisfied with their work I highly recommend Boko to anyone who wants to grow their business.”

Conclusion

This case study exemplifies the successful collaboration between Boko Digital Solutions and JFS Digital. By understanding their challenges, setting clear goals, and implementing a well-defined strategy, we achieved significant results. JFS now effectively reaches their target audience, generating more leads and achieving their business objectives. This experience also solidified our understanding of the mortgage industry and refined our approach to crafting impactful marketing campaigns.

Are you facing similar challenges in reaching your target audience and growing your business?

Contact Boko Digital Solutions today to see how we can help you unlock your full potential.

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