Introduction

PTH Industries, a prominent provider of cutting-edge recycling equipment, is committed to reshaping Australia’s metal recycling landscape. As a dedicated force in driving innovation and environmental responsibility, the company invites you to join in the journey towards a greener and more circular future.

Boko Digital Solutions, recognizing the crucial role of effective marketing in achieving PTH’s goals, partnered with them to address their challenges. We took a holistic approach, aiming to improve three key areas: lead generation and website traffic.

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Average # of conversions

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AUD

Cost per conversions

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Clickthrough rate (CTR)

Challenges and Goals

PTH Industries faced several challenges:

  • When we started working with PTH, they were in the early stages of establishing their business, had no active paid campaigns and were not generating any inquiries.
  • In addition, we designed their website.

Their goals were clear:

  • Initiate the generation of leads through Google Ads targeting specific keywords
  • Increase traffic and conversions

Our Strategy and Solution

  • Strategic SEM campaigns: We executed targeted Google Ads campaigns, applying a strategy that prioritised low and medium competition keywords for PTH’s two product categories, Wire Strippers and Granulators. This approach enhanced our ability to effectively reach and engage with their target audience.
  • Additionally, we incorporated the following crucial elements:
  • Industry expertise: Recognizing the competitive recycling market, we leveraged our industry knowledge to craft effective strategies.
  • Data-driven approach: We continuously monitored and analysed data and their competitors to adjust campaigns and optimise performance.
  • Communication and collaboration: We maintained open communication with PTH, ensuring alignment and transparency throughout the process.

Results and Impact

Our hard work yielded impactful results:

  • 24 average monthly conversions from Google Ads at an average cost of $20.33 per conversion. This exceeded industry averages, demonstrating the campaign’s efficiency.
  • In a period of 3 months we managed to get a total of 74 conversions from Google Ads at a cost of $29.05 per conversion.
  • Improved conversion rates on both the website and from Google Ads campaigns.
  • Stronger brand awareness and engagement among the target audience.

Facebook Management

Instagram Management

Search Engine Optimisation

Activepipe Email Campaigns

Allied Health Landing Page Revamp

  • Updating the website's design, using more modern and visually appealing graphics and colors. A visually appealing website can help attract more visitors and keep them engaged.
  • Making the website easier to navigate and use. This can be done by improving the website's information architecture, making the website more mobile-friendly, and using more intuitive navigation menus.

SEO (Strengthening Online Presence)

  • Utilise search engine marketing (SEM) and display advertising to increase brand visibility and reach the target audience.

SEO (Strengthening Online Presence)

  • Utilise search engine marketing (SEM) and display advertising to increase brand visibility and reach the target audience.

Facebook Ads Strategy

  • Unlock precise targeting: Facebook Ads provides unparalleled audience targeting, ensuring your message reaches the right people, maximising the impact of your campaigns.
  • Real-time analytics: With robust analytics tools, track and measure campaign performance instantly, allowing quick adjustments for optimal results.

Client Testimonial

Aik Sew

Owner of PTH Industries

“Worked with the Boko Digital Solutions team on refurbishing our existing website. They were attentive to our business requirements, great to work with and delivered as promised. Looking forward to working with them again on the next project.”

Conclusion

In just three months, the partnership between PTH Industries and Boko Digital Solutions produced exceptional results that exceeded industry standards. Monthly conversions originating from Google Ads saw a remarkable increase from 6 to 30, demonstrating remarkable effectiveness with an average cost per conversion of $20.23. In addition, the average click-through rate (CTR) stands at an impressive 3.44%. This achievement was accomplished by implementing a strategic approach that prioritised low and medium competition keywords for PTH’s two product categories, namely wire strippers and granulators. The comprehensive and cooperative strategy, which included strategic SEM campaigns, not only skillfully addressed the challenges, but also significantly raised brand visibility and engagement. In particular, the success achieved underscores the power of industry expertise, data-driven strategies and transparent communication to exceed digital marketing objectives.

Are you facing similar challenges in reaching your target audience and growing your business?

Contact Boko Digital Solutions today to see how we can help you unlock your full potential.

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