Overview
Total Leads in 2 months
AUD
Cost per acquisition / action (CPA)
%
Click Through Rate (CTR)
Stud Cars is a student-friendly car rental company in Sydney that offers a unique rent-to-own program. With affordable weekly payments, students can drive their dream car and own it in as little as 3 months. Enjoy the freedom and flexibility of having your own car without the upfront costs of ownership. Choose from a wide range of vehicles and upgrade to a newer model as your lease progresses. Stud Cars provides a convenient and budget-friendly solution for students looking to own their first car.
“So, I’ve been working with Boko Digital on our Meta Ads campaign for Stud Cars. Let me tell you, it’s been a game-changer.
Boko Digital helped us create engaging and targeted ads that resonated with their audience. We’ve been tracking the campaign closely and the results are fantastic.
We’ve generated over 290 leads in just two months. I’m really impressed with the team’s expertise and dedication.
If you’re looking to boost your lead generation and grow your business, I highly recommend checking out Boko Digital.”
Dan, Business Owner at Stud Cars
Challenge
We initially aimed for 20 daily leads using Meta ads. By strategically targeting our audience and optimising our ad campaigns, we were able to exceed this goal, demonstrating the effectiveness of our Meta ad strategy.
Approach
Given Stud Cars’ position in the automotive industry, Boko Digital Solutions understood the critical role of digital marketing in driving customer engagement and sales.
Solution
We developed visually appealing graphics, videos, and interactive ads specifically targeting international students aged 18-35 living in Sydney, Australia. These campaigns were strategically launched on Meta Ads to reach our target audience.
Personalised Ads Strategy
- Conduct market research and segment the target audience to understand their preferences and behavior
- Develop targeted and personalised marketing campaigns across multiple platforms using Meta Ads
Data & Analytics
- Implement a data-driven approach to measure and analsze marketing performance
- Use data insights to continuously optimise and improve marketing strategies and campaigns
Results
We generated a total of 290 leads in just two months for Stud Cars. Our ad campaigns effectively engaged the target audience, resulting in a click-through rate of 1.25%. We achieved a cost per lead of $60.51, demonstrating efficient lead generation.
“We generated a total of 290 leads in just two months for Stud Cars. Our ad campaigns effectively engaged the target audience, resulting in a click-through rate of 1.25%. We achieved a cost per lead of $60.51, demonstrating efficient lead generation.”
Maria Mendieta, Co-Founder at Boko Digital
