Marketing
TEIICO

Introduction

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Number of leads

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AUD

Cost per lead

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Clickthrough rate (CTR)

TEIICO SAS is a leader in administrative and financial management in Colombia, dedicated to transforming back-office operations for service and IT companies. By integrating Odoo technology with expert human talent, they enable business leaders to offload the burden of accounting and taxes to focus on their core business. 

Boko Digital Solutions partnered with TEIICO to transition their growth model from 100% referrals to a predictable digital engine. We addressed their primary challenges, a lack of a digital sales database and the need for lead diversification, by implementing a performance-driven Meta Ads strategy. Our holistic approach focused on digital lead generation, sales funnel automation via Odoo integration, and brand visibility to support their goal of reaching $1.2 billion in annual revenue.

Challenges and Goals

Challenges:

  • Referral Dependency: When we began, TEIICO relied 100% on referrals for growth.
  • No Active Paid Channels: They had no active digital advertising campaigns in place to generate a predictable stream of inquiries.

 

Goals:

  • Lead Diversification: Launch a Meta Ads strategy to generate a constant volume of B2B leads through instant forms.
  • Target High-Value Clients: Reach companies with $1 million USD in annual revenue and specific transactional volumes (101–150 per month).
TEIICO

Our Strategy and Solution

Targeted B2B Meta Ads: We launched Lead Generation campaigns on Facebook and Instagram using Instant Forms to reach IT and service company leaders. This strategy targeted “Raúl”—our ideal persona managing companies with $1M USD in annual revenue—by addressing specific pain points like tax penalties and administrative overload.

Additionally, we implemented the following solutions:

  • CRM Automation: We mapped Meta Forms directly to the Odoo CRM via Webhooks and Zapier to ensure seamless, real-time lead synchronization.
  • Performance Guardrails: We established strict monitoring with a Cost per Lead (CPL) cap of $15 AUD and a CTR target of >1.00% to protect the budget.
  • Creative Optimization: We identified Video Formats as our primary volume driver while utilizing Carousel Formats to achieve a high-efficiency CPL of $9,59 AUD.
  • Strategic Alignment: We maintained a collaborative co-creation process to refresh ad copy and creatives, aligning all efforts with TEIICO’s $443,000 AUD revenue goal.
Equal Tech
Equal Tech

Results and Impact

Our data-driven Meta Ads strategy delivered immediate high-efficiency growth:

  • 56 high-intent leads were generated in a 22-day pilot period at an average cost of $13,27 AUD per lead. This comfortably beat our efficiency benchmark of $15 AUD.
  • 1.31% Click-Through Rate (CTR), which exceeded our internal performance target of 1.00% and proved the effectiveness of our specialized B2B messaging.
  • 32% Marketing Qualified Lead (MQL) rate, with 18 prospects matching the ideal profile of companies earning $1 million USD in annual revenue.
  • Transitioned from 100% referral-based growth to a scalable, automated digital engine, establishing the necessary infrastructure to hit the $443,000 AUD revenue goal.
  • Full CRM visibility achieved through automated Odoo synchronization, eliminating the previous “blind spots” in lead tracking and commercial follow-up.

Conclusion

In just 22 days, the partnership between TEIICO SAS and Boko Digital Solutions produced exceptional results that transformed a referral-based model into a predictable digital growth engine. Leads originating from Meta Ads reached 56, demonstrating remarkable effectiveness with an average Cost per Lead (CPL) of $13,27 AUD—comfortably beating the established $40,000 benchmark. Additionally, the average click-through rate (CTR) stands at an impressive 1.31%, surpassing the 1.00% performance goal.

This achievement was accomplished by implementing a strategic approach that prioritized high-value B2B profiles, specifically targeting companies with annual revenues of $1 million USD. The comprehensive and cooperative strategy—including real-time Odoo CRM integration and pain-point-driven creatives—not only addressed technical visibility challenges but also identified high-efficiency assets, such as the carousel creative which achieved a CPL of $9,59 AUD. The success achieved underscores the power of automation, data-driven optimization, and transparent communication to exceed digital marketing objectives and drive TEIICO toward their $1.2 billion revenue goal.

Are you facing similar challenges in reaching your target audience and growing your business?

Contact Boko Digital Solutions today to see how we can help you unlock your full potential.

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