Introduction
Thai Village Massage & Spa specialises in the ancient art of Traditional Thai Massage. Across their 18 locations in Sydney, they seamlessly integrate age-old techniques to enhance overall well-being, providing a revitalising experience steeped in centuries of wisdom.
Boko Digital Solutions, recognizing the crucial role of effective marketing in achieving Thai Village’s goals, partnered with them to address their challenges. We took a holistic approach, aiming to improve three key areas: lead generation, website traffic, and conversion rates.
Average Leads Per Month
AUD
Average Cost Per Conversions
%
Clickthrough rate (CTR)
Challenges and Goals
Thai Village Massage and Spa faced several challenges:
- High Cost per Conversion: Thai Village experienced difficulties in achieving satisfactory conversion rates.
- Inefficient Google Ads: The existing Google ad campaigns failed to efficiently drive conversions or maximise Return on Ad Spend (ROAS).
- Suboptimal Google Position: Thai Village struggled with achieving an optimal position in Google search results for specific keywords.
Their goals were clear:
- Increase the number of bookings through paid campaigns.
- Decrease Cost per Conversion: Achieve the lowest possible cost per conversion to enhance the overall efficiency and profitability of their advertising efforts.
- Improve SEO Performance: Enhance Thai Village’s position in Google search results by improving Search Engine Optimization (SEO) performance.
- Optimise Google Ads: Refine and optimise existing Google ad campaigns to achieve higher conversions and better Return on Investment (ROI).
- Enhance Google Position: Improve the overall position of Thai Village in Google search results to increase visibility and attract more organic traffic.
Our Strategy and Solution
We implemented a holistic approach:
- SEO and social media: We implemented comprehensive organic social media strategies and SEO tactics to boost search performance and drive website traffic.
- Strategic SEM campaigns: We executed targeted Google Ads campaigns with precise audience targeting and real-time analytics to maximise efficiency and conversions.
Additionally, we incorporated the following crucial elements:
- Industry expertise: Recognizing the competitive spa market, we leveraged our industry knowledge to craft effective strategies.
- Data-driven approach: We continuously monitored and analysed data to adjust campaigns and optimise performance.
- Communication and collaboration: We maintained open communication with Thai Village, ensuring alignment and transparency throughout the process.
Results and Impact
Our hard work yielded impactful results:
- 330 average monthly conversions (bookings) from Google Ads at an average cost of $3 per conversion. This exceeded industry averages, demonstrating the campaign’s efficiency.
- In a period of 6 months we managed to increase the number of conversions from 325 to 1,410 conversions from Google Ads at a cost of $3.57 per conversion.
- Improved conversion rates on both the website and from Google Ads campaigns.
- Stronger brand awareness and engagement among the target audience.
Facebook Management
Instagram Management
Search Engine Optimisation
Activepipe Email Campaigns
Allied Health Landing Page Revamp
- Updating the website's design, using more modern and visually appealing graphics and colors. A visually appealing website can help attract more visitors and keep them engaged.
- Making the website easier to navigate and use. This can be done by improving the website's information architecture, making the website more mobile-friendly, and using more intuitive navigation menus.
SEO (Strengthening Online Presence)
- Utilise search engine marketing (SEM) and display advertising to increase brand visibility and reach the target audience.
SEO (Strengthening Online Presence)
- Utilise search engine marketing (SEM) and display advertising to increase brand visibility and reach the target audience.
Facebook Ads Strategy
- Unlock precise targeting: Facebook Ads provides unparalleled audience targeting, ensuring your message reaches the right people, maximising the impact of your campaigns.
- Real-time analytics: With robust analytics tools, track and measure campaign performance instantly, allowing quick adjustments for optimal results.
Client Testimonial
Pam Pitithitiya Dilokponhirun
Owner of Thai VIllage Massage and Spa
“Thank you for creating such a beautiful business website and marketing plan to help my successful business.”
Conclusion
The collaboration between Thai Village Massage & Spa and Boko Digital Solutions produced exceptional results, surpassing industry averages. Monthly conversions from Google Ads increased from 325 to 1,410, achieving an impressive efficiency with an average cost of $3.57 per conversion. The holistic approach, incorporating SEO, social media, and strategic SEM campaigns, not only addressed challenges but also elevated brand visibility and engagement. The success highlights the potency of industry expertise, data-driven strategies, and transparent communication in achieving and exceeding digital marketing goals.
Are you facing similar challenges in reaching your target audience and growing your business?
Contact Boko Digital Solutions today to see how we can help you unlock your full potential.