Introduction

UrbanSport, catering to fashion enthusiasts, offers on-trend, budget-friendly apparel. Dedicated to providing stylish collections without hefty costs, the brand emphasises passion for affordable, on-trend, cool, and fun fashion. The design team consistently introduces fresh products every few weeks.

Boko Digital Solutions, recognizing the crucial role of effective marketing in achieving UrbanSport’s goals, partnered with them to address their challenges. We took a holistic approach, aiming to improve three key areas: lead generation, website traffic, and conversion rates.

0

Average # of conversions

$ 0

AUD

Cost per conversions

0

%

Clickthrough rate (CTR)

Challenges and Goals

Inadequate lead generation: Urban Sports struggled to attract sufficient qualified leads from their marketing efforts.

  • Limited website traffic: Their website failed to reach the desired audience, resulting in fewer potential clients.
  • Inefficient Google Ads: Existing Google campaigns did not effectively drive conversions or maximise return on ad spend (ROAS).

 

Their objectives were well-defined:

  • Boost lead generation: Increase the influx of qualified leads.
  • Enhance website traffic: Improve organic visibility to reach the target audience.
  • Elevate conversion rates: Optimise user experience and lead generation strategies for better results.
  • Optimise Google Ads: Fine-tune paid campaigns to yield higher conversions and improve ROI.

Our Strategy and Solution

We implemented a holistic approach:

  • Managed Urban Sports campaigns meticulously to target demographics and drive sales.
  • Crafted personalised marketing strategies based on market research and audience segmentation.
  • Utilised SEM and display ads to enhance brand visibility and reach.
  • Employed data-driven analysis for refining strategies and staying competitive.
  • Continuously tracked metrics like website traffic and ROAS for campaign optimization.
  • Implemented SEO tactics to boost search performance and website traffic.

 

Additionally, we incorporated the following crucial elements:

  • Industry expertise: Recognizing the competitive mortgage market, we leveraged our industry knowledge to craft effective strategies.
  • Data-driven approach: We continuously monitored and analysed data to adjust campaigns and optimise performance.
  • Communication and collaboration: We maintained open communication with UrbanSport, ensuring alignment and transparency throughout the process.

Results and Impact

Our hard work yielded impactful results:

  • 102 average monthly conversions from Google Ads at a cost of $15 per conversion. This exceeded industry averages, demonstrating the campaign’s efficiency.
  • In a period of 6 months we managed to increase the number of conversions from 284 to 614 conversions from Google Ads at a cost of $15.31 per conversion.
  • Substantial increase in website traffic driven by organic strategies.
  • Improved conversion rates on both the website and from Google Ads campaigns.
  • Stronger brand awareness and engagement among the target audience.

Facebook Management

Instagram Management

Search Engine Optimisation

Activepipe Email Campaigns

Allied Health Landing Page Revamp

  • Updating the website's design, using more modern and visually appealing graphics and colors. A visually appealing website can help attract more visitors and keep them engaged.
  • Making the website easier to navigate and use. This can be done by improving the website's information architecture, making the website more mobile-friendly, and using more intuitive navigation menus.

SEO (Strengthening Online Presence)

  • Utilise search engine marketing (SEM) and display advertising to increase brand visibility and reach the target audience.

SEO (Strengthening Online Presence)

  • Utilise search engine marketing (SEM) and display advertising to increase brand visibility and reach the target audience.

Facebook Ads Strategy

  • Unlock precise targeting: Facebook Ads provides unparalleled audience targeting, ensuring your message reaches the right people, maximising the impact of your campaigns.
  • Real-time analytics: With robust analytics tools, track and measure campaign performance instantly, allowing quick adjustments for optimal results.

Client Testimonial

Kelly Tsagaris

Merchandise Manager at Urban Sport

“I’m so glad I decided to use Boko Digital Services! Their team really knows how to create engaging content and grow my following. My business has seen a significant increase in reach and engagement since working with them. Highly recommended!”

Conclusion

This case study exemplifies the successful collaboration between Boko Digital Solutions and UrbanSport. By understanding their challenges, setting clear goals, and implementing a well-defined strategy, we achieved significant results. UrbanSport now effectively reaches their target audience, generating more leads and achieving their business objectives. This experience also solidified our understanding of the mortgage industry and refined our approach to crafting impactful marketing campaigns.

Are you facing similar challenges in reaching your target audience and growing your business?

Contact Boko Digital Solutions today to see how we can help you unlock your full potential.

Contact Us