Overview
Stellino is an Australian-based clothing brand that offers a wide range of women’s clothing. The brand’s mission is to empower women to express themselves through fashion by providing them with high-quality and stylish clothing that is both affordable and accessible.
Brief
Stellino’s mission is to become a leading fashion brand in Sydney and beyond by expanding its customer base by reaching new audiences through its online store. The ultimate goal of this design project is to build a user-friendly e-commerce website that showcases the brand’s unique identity, enhances customer experience, and drives online sales growth.
Results
By addressing challenges related to brand visibility, the website project has transformed the Stellino website into a powerful sales tool that empowers the brand to compete in the highly competitive fashion industry. Boko Digital was able to deliver a user-friendly interface and responsive design, with a consistent design language, branding elements, and messaging across all online platforms.
Usability
- Streamlined the site's layout to provide visitors with a seamless experience while browsing the website. The menu and category sections were reorganized to showcase the most important information upfront
- Improved the product descriptions to provide potential customers with all the necessary information they need to make informed purchase decisions.
- Enabled search and filter functions to help customers search for products by name or keyword and narrow down their search based on various criteria such as color, size, or price
Performance
- Optimised website loading speed to ensure fast load times, which is critical for customer satisfaction and search engine optimization.
- Optimised all the images and videos on the website to ensure that they are of the appropriate file size and format and implemented lazy loading to ensure that media only load when a user scrolls to them.
- Implemented a secure payment gateway and SSL certificate to ensure that the website is safe for customers to make purchases.
- Implemented a content delivery network (CDN) to improve website speed for customers around the world.
- Implemented tracking and analytics tools to track the performance of the website, identify areas for improvement, and make data-driven decisions to optimize the website for better results.