UrbanSport, catering to fashion enthusiasts, offers on-trend, budget-friendly apparel. Dedicated to providing stylish collections without hefty costs, the brand emphasises passion for affordable, on-trend, cool, and fun fashion. The design team consistently introduces fresh products every few weeks.
Boko Digital Solutions, recognizing the crucial role of effective marketing in achieving UrbanSport’s goals, partnered with them to address their challenges. We took a holistic approach, aiming to improve three key areas: lead generation, website traffic, and conversion rates.
Average # of conversions
Cost per conversions
Clickthrough rate (CTR)
Challenges and Goals
Inadequate lead generation: Urban Sports struggled to attract sufficient qualified leads from their marketing efforts.
- Limited website traffic: Their website failed to reach the desired audience, resulting in fewer potential clients.
- Inefficient Google Ads: Existing Google campaigns did not effectively drive conversions or maximise return on ad spend (ROAS).
Their objectives were well-defined:
- Boost lead generation: Increase the influx of qualified leads.
- Enhance website traffic: Improve organic visibility to reach the target audience.
- Elevate conversion rates: Optimise user experience and lead generation strategies for better results.
- Optimise Google Ads: Fine-tune paid campaigns to yield higher conversions and improve ROI.
Our Strategy and Solution
We implemented a holistic approach:
- Managed Urban Sports campaigns meticulously to target demographics and drive sales.
- Crafted personalised marketing strategies based on market research and audience segmentation.
- Utilised SEM and display ads to enhance brand visibility and reach.
- Employed data-driven analysis for refining strategies and staying competitive.
- Continuously tracked metrics like website traffic and ROAS for campaign optimization.
- Implemented SEO tactics to boost search performance and website traffic.
Additionally, we incorporated the following crucial elements:
- Industry expertise: Recognizing the competitive mortgage market, we leveraged our industry knowledge to craft effective strategies.
- Data-driven approach: We continuously monitored and analysed data to adjust campaigns and optimise performance.
- Communication and collaboration: We maintained open communication with UrbanSport, ensuring alignment and transparency throughout the process.
Results and Impact
Our hard work yielded impactful results:
- 102 average monthly conversions from Google Ads at a cost of $15 per conversion. This exceeded industry averages, demonstrating the campaign’s efficiency.
- In a period of 6 months we managed to increase the number of conversions from 284 to 614 conversions from Google Ads at a cost of $15.31 per conversion.
- Substantial increase in website traffic driven by organic strategies.
- Improved conversion rates on both the website and from Google Ads campaigns.
- Stronger brand awareness and engagement among the target audience.
Allied Health Landing Page Revamp
SEO (Strengthening Online Presence)
SEO (Strengthening Online Presence)
Facebook Ads Strategy
Merchandise Manager at Urban Sport
This case study exemplifies the successful collaboration between Boko Digital Solutions and UrbanSport. By understanding their challenges, setting clear goals, and implementing a well-defined strategy, we achieved significant results. UrbanSport now effectively reaches their target audience, generating more leads and achieving their business objectives. This experience also solidified our understanding of the mortgage industry and refined our approach to crafting impactful marketing campaigns.
Are you facing similar challenges in reaching your target audience and growing your business?
Contact Boko Digital Solutions today to see how we can help you unlock your full potential.