Confused about tracking Facebook Ad results? Don’t worry, conversion tracking clarifies everything. With it, you’ll see exactly what actions users take after clicking your Sydney advertising agency’s ads (purchases, sign-ups, etc.).
Here’s a simplified approach (get expert help if needed):
1.Install Pixel Your Site Plugin (WordPress only): Makes things easier!
- Install the plugin and enable Conversion API & Advanced Matching.
- Copy your Pixel ID and Conversion API Access Token from Meta Business Settings.
- Paste them into PixelYourSite settings.
- Follow on-screen instructions.
2. For any website (not just WordPress):
- Go to Facebook Ads Manager > Events Manager > Data Sources.
- Ensure your Pixel is installed.
- Use the Event Setup Tool to identify events you want to track (button clicks, URL visits).
- Configure the event type (e.g., View Content, Lead).
- Save the configuration.
3. Test your setup:
- Go to Meta Business Suite > Events Manager > Test Events.
- Clear your browser activity.
- Perform the actions you configured (click the button, etc.).
- Check Events Manager to see if they were tracked.
Need Help? Don’t waste time!
Boko Digital, a leading Sydney advertising agency, can assist you with setting up conversion tracking and optimising your Facebook ad campaigns for maximum impact.
Schedule a free consultation and start getting better results today!