Overview
The Challenge
Despite having a deeply inspiring story and a high-potency formula (20g of grass-fed hydrolysed collagen peptides), Glowwell’s digital storefront was underperforming and failing to convert visitors efficiently. The website lacked a streamlined user journey: the primary revenue-generating product was hidden on the homepage, crucial trust elements on the About Us page were missing visual impact, and customer inquiry routes were unorganized. Additionally, broken email capture integrations were causing significant subscriber leakage, limiting the brand’s ability to engage interested visitors and drive repeat purchases.
Solution
To resolve these friction points, we overhauled Glowwell’s site architecture, visual strategy, design responsiveness, and technical setup. We optimized the homepage layout by placing the flagship product front and center, complemented by custom AI-generated product videos that highlight product usage, texture, and core features to boost visual engagement and trust. The site was fully optimized for mobile devices, ensuring fluid navigation, quick load times, and easy checkout across all screen sizes. On the storytelling front, we refreshed the About Us page with updated, high-quality imagery that brings Erika’s journey to life, while introducing a custom Contact Us page to enhance trust. On the backend, we re-engineered the Klaviyo integration across all opt-in forms and deployed a compelling welcome popup that offers an engaging initial offer without disrupting the user experience.
Homepage Optimization
Redesigned the main homepage layout to prominently feature Glowwell’s core 20g collagen product above the fold to directly drive conversions and boost revenue.
AI-Generated Product Videos
Created and integrated high-quality, AI-generated video content onto the homepage to dynamically showcase the product, its texture, daily ritual, and key benefits.
Mobile Responsiveness
Optimized the entire site design and layout across screen sizes to ensure a seamless, mobile-friendly experience for users on smart devices.
Dedicated Contact Us Page
Built a structured, user-friendly contact portal to improve customer service communication and streamline inquiries.
About Us Page Refresh
Updated visual assets and images to tell Erika’s story more authentically, connecting visitors to the heart of the brand.
Klaviyo Form Integration
Fixed the broken website forms to ensure seamless data flow and reliable list sync directly with Klaviyo.
Welcome Popup & Lead Magnet
Implemented a targeted high-converting welcome popup with a promotional teaser to capture visitors and grow the subscriber list.
Results
By aligning Glowwell’s visual story with direct conversion pathways and robust technical backend fixes, the brand successfully turned casual traffic into a loyal community.
Revenue & Conversions
- Increased direct-to-consumer sales by keeping the flagship product central to the homepage experience.
Audience Growth
- Accelerated email list subscriber acquisition through a seamless Klaviyo setup and an engaging welcome popup.
Enhanced Brand Connection
- Boosted user engagement and time-on-page via an updated, authentic About Us visual narrative.
Improved Operations
- Streamlined customer support communication and eliminated lead drop-off across all site forms.
Client Testimonial
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