Online courses can be a useful tool for businesses and individuals who want to increase their reach and visibility on social media platforms like Instagram, Twitter, and Facebook. They can also be a powerful way to establish yourself as an expert in your field and build a loyal following of engaged followers. Additionally, building a list of your followers also means you have a direct way to reach them, which can be beneficial for your business. So if you’re looking to build a community and grow your list, online courses can be a great tool to do that.
Kajabi empowers busy course creators with powerful marketing tools to streamline their efforts. One of the key features of Kajabi is its marketing “funnels,” which are pre-designed templates for creating entire marketing campaigns with just a few clicks.
For example, the “freebie funnel” is one of the pre-designed funnels, it includes three touchpoints:
- A landing page where you can collect email addresses in exchange for a free resource, such as an eBook or cheat sheet.
- Once a visitor enters their email, they’re subscribed to a freebie email sequence where you can thank them for signing up, and promote your course
- If the visitor chooses to purchase, they’ll be taken to a thank-you page, finalising the funnel.
Kajabi’s marketing funnels make it easy for course creators to set up effective marketing campaigns without having to worry about the technical details. This can be a powerful tool for busy course creators looking to grow their audience and increase their course sales.
While Kajabi’s pre-designed marketing funnels and templates can be useful, it also gives users the flexibility to create their own custom automations. It provides a variety of “if-then” scenarios to choose from, allowing you to create automated responses based on specific actions taken by your students. For instance, you can set up automations to send an email when a student completes an assessment, fills out a form, cancels a subscription, or has been inactive for a certain period of time. You can also register them for an event, or unsubscribe them from an email list.
Given that email is an integral part of the platform, Kajabi also has a built-in email provider that tracks and gives you insights on how many of your emails are opened, this can be helpful to measure the performance and effectiveness of your marketing campaigns. Kajabi is a great platform that allows course creators to automate their marketing efforts, while maintaining the flexibility to create custom automations and track their effectiveness.
Udemy revolutionised the concept of online learning by making it possible for individuals to not only take courses, but also teach them. The platform has grown significantly over the years, with over 50 million students enrolled in its courses and an instructor base of nearly 75,000.
To become an instructor on Udemy, an application process is needed, this process is to approve individuals and organisations who can create and sell paid courses on the platform. Once you’re approved, you’ll have access to a series of simple and easy steps to guide you through the process of creating your first course. To create a paid course, you need to keep in mind that at least 30 minutes of video and five lectures must be included. But, you can also include other materials like quizzes, assignments, coding exercises, and discussion prompts to enrich the course content and make it more interactive.
Teachable is an online platform that empowers course creators to grow and connect with an audience. It offers a variety of features that allow you to customise the look and feel of your course to align with your brand. You can build a website that reflects your brand, create sales pages for launching your course and use the Power Editor to customise it even more. If you don’t have coding skills, you can still use the templates that are available, you’ll have options to edit them with ease. The course builder on Teachable accepts a variety of file formats including Dropbox, Google Drive, and OneDrive.
Teachable offers flexibility in pricing your courses, you can set the cost of the courses individually or in bundles, you can also choose between a one-time fee, a payment plan, or a subscription option. When you are ready to launch your course, creating coupon codes can boost sales quickly. To help you build a sales team, the platform also includes an affiliate marketing option. It is easy to add affiliates and they will get a percentage of the course sales, no need to use a third-party integration.
Teachable’s built-in email marketing feature allows course creators to communicate with students at different stages of their learning journey. For example, you can filter and message students when they enrol in a course, redeem a coupon, or complete a course. This allows you to create targeted and personalised communication with students and increase engagement.
Additionally, Teachable also provides tools for collecting student feedback and gaining insights into your course. You can use Google Forms and surveys to gather feedback and get a better understanding of a student’s needs and preferences. After the students have completed the course, you have the option to keep them engaged by adding them to your email list using Teachable integration. This way, you can continue to communicate with them and keep them up-to-date with your latest course offerings or other related information. As they say, the money is in the list and Teachable offers an option to capitalise on that.
TrainerCentral is an easy-to-use online course creator that provides a clean interface and affordable pricing options. Developed by the team behind Zoho, TrainerCentral is a great choice for those looking for a simple, yet powerful tool for creating online courses.
Although the design of TrainerCentral is minimalist, it still offers a wide range of features for building and selling online courses. You will have access to multiple landing pages, a streamlined course building workflow, graded tests, course certificates and various pricing structures. Moreover, it comes with six pre-made landing pages (Home, All Courses, My Enrollments, All Live Workshops, Login, and Sign Up) that can be fully customised. When creating a new course, it automatically builds three more pages: a homepage, a sales page, and a thank-you page. Additionally, users can also choose from four themes, multiple colour schemes, and add, rearrange, and edit sections as well as create additional landing pages.
Podia is a platform that allows you to create an online store for your digital content, it provides an all-in-one solution for building and selling online courses, digital downloads, coaching sessions, and membership sites. The platform offers a simplified template, which can be helpful for users who find too many options overwhelming. Each store’s landing page includes an overview, a “What’s Included” section, a content section, FAQs, and creator bios. Additionally, all courses, memberships, and digital downloads have a separate landing page.
When you create an online course, you can choose to publish it immediately or pre-launch it to collect emails. Furthermore, If you have additional resources like cheat sheets, e-books, videos, audio, text, or checklists, you can sell them as a digital download separately or bundle them with the course.
Another feature Podia offers is the ability to create your own private membership site, this allows you to share updates with your community, notify them about new products, and watch your business grow. This can be an effective way to nurture an online community and maintain more control over your content and community, as opposed to relying on third-party platforms.
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